Instagram has become an essential tool for artists and craftspeople looking to promote their work and reach a wider audience. But how to make your Instagram profile more effective and attract users' attention? In this guide, we'll explore some strategies for optimizing your profile to maximize engagement and increase the visibility of your unique creations.
1. Set up your profile as a creator or business
This starting point is very important. With the personal profile you will not have very important tools available to analyze the performance of your profile and understand which contents perform better than others. Overall it will be easier to understand your audience and adapt what you post accordingly.
Little extra tip: with the creator profile you have a much larger music library at your disposal than that dedicated to business profiles.
2. Use a recognizable profile photo
Make sure your profile photo represents who you are as an artist or craftsman. This can be a headshot, your logo, or a visual representation of your unique style. Avoid blurry or unrecognizable images or photos in which you can be seen in the distance. If you have colors that accompany your brand make sure your profile picture is consistent.
3. Optimize your bio
Your Instagram profile bio is a valuable space to introduce yourself and describe your work. To optimize it, it's important to include relevant keywords that describe your art or craft niche. The username must also be included in the considerations on optimizing the biography: if it is not immediately clear from your username what you do, it is important that the space that Instagram dedicates to the name is instead made explicit.
An example? On the @zamalabz page, since the username does not reveal what the page will be about, the "name" is set as Art | Craftsmanship.
In your bio, in a few words you must be able to explain who you are, what you do and what you offer the user.
4. Clear Call to Action (CTA).
A clear CTA (Call to Action) in your bio is essential to guide users to take specific actions, such as visiting your website, purchasing your products or contacting you for personalized commissions or collaborations. Use direct, engaging language to push users to take the desired action.
We will soon publish a specific article on CTAs. Subscribe to the leone.digitale newsletter to receive a notification when it is online!
5. Take advantage of featured stories
Unlike normal stories, featured stories do not disappear after 24 hours, but remain visible at the top of your profile between the bio and the grid with posts and other content. They are an excellent place to collect other useful information for users and to give visual coherence to our profile. Some examples could be featured stories that explain who you are, what you do, where to find you or your key services. Even a collection of reviews or comments from other users can help those who come to your profile to trust you and your work.
Try to use eye-catching covers for these collections of stories, with colors consistent with your image and remember to use a maximum of 6 or 7.
6. Get the most out of your link
One of Instagram's biggest limitations has always been link management. From the impossibility of putting a clickable link in the captions (or descriptions) of our contents, to the severe limit of only one link in the bio.
In fact, a recent Instagram update partially overcomes this problem, giving you the ability to add up to 5 links in your bio. But this still doesn't solve the main problem:
we need to make the process that takes users from our content to where we want them to go quick and easy. Shall we post about our latest creation? In just a few clicks the user must be able to get to our site to buy it. A post about our next event or blog post? A few clicks and you need to get there.
To make the user journey quick and easy, in recent years many platforms have been created that help manage and present links. Perhaps the most famous is linktr.ee, which is available with a free plan and is very simple to use. But many other platforms offer the same service or even more, such as zaapbio which allows you to create a small miniature website to present your links and your products and services at their best.
Would you like a more in-depth article on using these platforms? Write it in the comments!
In conclusion, these small tips can help you optimize your profile, but it is also important to publish quality content consistently, interact with your community and with profiles in line with our niche. Actively using Instagram to meet new people and form relationships is an excellent way to make yourself known, limiting yourself to just posting and then disappearing from the platform will instead reduce the impact of our content.
